
The price increases by $0.1 for every new customer. It’s a live economics experiment: Testing the idea of Veblen goods, where higher prices can make something more desirable.
First come, first served. Non-binding.
A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases.

Starting a luxury email service from scratch, with no brand recognition, isn’t easy. That’s why the plan is to begin with a low price and slowly raise it to see how demand reacts.
Normally, as prices go up, demand goes down. That’s what the graph shows. But at some point, a switch might flip in people's minds and it might actually start rising again. That’s the magic moment when people begin to see Veblenmail as something exclusive and desirable: A true luxury brand.
Getting to that point won’t be easy, but it’s definitely going to be the most exciting part of the journey. Perhaps Veblenmail could even become an example that economics textbooks reference in the future.
Your email address is seen by everyone you do business with - long before you walk into the room.
No ads and complete privacy, unlike most free email providers.
A high-status @Veblenmail.com address: The kind that turns heads, sparks conversations, and might just open doors down the road.
Modern and clean webmail.
Simple and fast.
Starting from 8GB, and with the option of 25GB for an extra fee. 100GB is coming if demand is strong.
You can use the @Veblenmail.com address with your Gmail inbox if you prefer.
Get in early, lock in a low price, and you might even sell your spot later for a profit. With Veblenmail assisting in the transfer.
You’ve seen fake luxury watches. You’ve seen photoshopped lifestyles. But you’ll never see a fake @Veblenmail.com - it’s technically impossible.
Customer support from real humans.
If you have suggestions, ideas or questions, please get in touch with the form below:
Founded by Alexander Helstad (35) in 2025. I am a student at the University of Oslo doing a masters degree in informatics (Robotics and intelligent systems).
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